英国汽车杂志《AUTOCAR》刊载
《Akio Toyoda is the Enzo Ferrari of our time
（当代的恩佐・法拉利—丰田章男）》（作者 詹姆斯・阿特伍德）

目录

• 英国汽车杂志网站报道丰田章男

英国汽车杂志网站报道丰田章男

11月27日世界历史最悠久的汽车杂志英国《AUTOCAR》在网站上刊载了题为“Akio Toyoda is the Enzo Ferrari of our time（当代的恩佐・法拉利—丰田章男）”的文章。

丰田章男看到自己被比喻为恩佐・法拉利先生应该会感到自豪，但估计也有些不甘心。不过，请看看副标题，“Toyota is reaping rewards from its boss’s love of motorsport, both on track and in dealerships（不论是赛车还是量产车，丰田都受益于老板对赛车运动的热爱）”。

标题中的老板直指丰田章男。这篇报道引用了往期TOYOTimes的介绍 “丰田社长语录”，还谈及了丰田的制造变革。此次TOYOTimes将这篇报道翻译呈现给大家。

《AUTOCAR》报道相关链接

［译文＋原文］

毫不夸张地说，丰田章男就是当今的恩佐・法拉利。
Akio Toyoda might just be today’s equivalent of Enzo Ferrari. 这并不是说两者性格相仿，这种相似之处体现在各个方面。
两位掌门人都对赛车运动充满“真正的激情”，并同样坚定地将其置于“公司管理哲学的核心”。
Not in terms of character, by all accounts, but in that both can be described as talismanic leaders with a genuine passion for motorsport and a determination to place it at the heart of their firm’s philosophy – which has paid dividends on road and track. 但事实上，丰田章男可能关注的更多。
恩佐凭借对赛车的狂热，创立并领导了跑车制造公司-法拉利。而丰田章男则是全球最大的汽车制造商-丰田汽车的掌门人。
Actually, Toyoda might be even more remarkable: while Ferrari led a specialist sports car firm created to allow him to indulge in his passion, Toyoda is chairman of Toyota, the world’s biggest car manufacturer. 许多汽车制造商的老板在费劲脑汁地证明花费在赛车运动上的宣传成本是合理的的时候，丰田章男已经在赛车中尽情投入和展示他的“激情”。 他多次参加纽博格林24小时耐力赛，他在亲自在赛道上驾驶GR Supra之前，都一直没有同意GR Supra的上市。
In an age when many bosses see motorsport as a hard to justify promotional cost, it’s a passion for Toyoda. He often competes in the Nürburgring 24 Hours and he refused to approve the GR Supra until he had raced it on the track. 他发自内心地认为丰田应该永远参与赛车运动，他自己也是世界拉力锦标赛和世界耐力锦标赛的参赛车队成员之一。
即使在其他制造商退出之后，他也继续为TS050 Hybrid（世界耐力锦标赛的比赛用车）提供高额资金。尽管赛车标准规定还存在不确定性，但丰田为世界耐力锦标赛开发新勒芒超级跑车的脚步并未停歇。
He’s also a real believer in Toyota’s continued participation in motorsport, signing off works entries in both the World Rally Championship and the World Endurance Championship, continuing to fund the expensive TS050 Hybrid in the latter even after other manufacturers had quit.
Toyota has also remained committed to the WEC’s forthcoming new Le Mans Hypercar class, despite years of uncertainty over the rules. 如果你想了解丰田章男对赛车运动的热情，你可以看看丰田章男在丰田车队获胜后发表的评语。
最近麦克・康威、荷塞・马里亚・洛佩斯和小林可梦伟在巴林八小时耐力赛成功卫冕时，丰田章男是这样评价的。
“给大家透露一个小林可梦伟的小秘密。他在颁奖台上没能拔出香槟的塞子，那‘砰’的一声是从他嘴里发出的。” （TOYOTimes编辑部注* 1）。
To see how engaged Toyoda is with his firm’s motorsport projects, just read the open letters he issues after major successes. The latest came after Mike Conway, José María López and Kamui Kobayashi wrapped up Toyota’s second straight WEC title by winning the Bahrain 8 Hours – and finished with an amusing jibe at Kobayashi for his failure to pop his podium champagne cork. 与许多高层在获胜后发表的程序化的客套言论不同，丰田章男的评语总是充满真情。
在丰田车队登上勒芒24小时赛的颁奖台后，在他的评语中，并没有过多的祝贺获胜选手（塞巴斯江・维埃米, 中岛一贵和布莱顿・哈特莱），而是向因意外屈居第二的选手（康威，洛佩斯，小林）就技术问题表示了歉意。 （TOYOTimes编辑部注* 2）
Unlike the platitude-filled statements most execs put out after successes, Toyoda’s are bursting with passion.
After this year’s Le Mans, much of his congratulatory letter was an apology to Conway, López and Kobayashi for the technical issues that handed victory to the sister TS050 Hybrid driven by Sébastien Buemi, Kazuki Nakajima and Brendon Hartley. 当奥特・塔纳克选手去年赢得世界拉力锦标赛冠军后，宣布从丰田转队现代时，丰田章男对期待进入全新环境迎接新挑战的奥特，表示“这真令人惊讶”，并祝他好运。
When Ott Tänak announced his shock switch from Toyota to Hyundai after winning last year’s WRC title, Toyoda said he felt his stated reasons for the switch – a new challenge in a different environment – were “simply amazing” and wished him luck. 当丰田的世界拉力锦标赛参赛车队为了让亚利马迪・拉特巴拉和克里斯・米克加入，不得不割爱塞巴斯蒂安・奥吉尔和埃尔芬・埃文斯时，丰田章男评语中除了欢迎新车手，更多是对离开的车手表示了诚挚的谢意。 （TOYOTimes编辑部注* 3）
And when the team dropped Jari-Matti Latvala and Kris Meeke for Sébastien Ogier and Elfyn Evans, Toyoda spent more words thanking his outgoing drivers than welcoming his new ones. 丰田章男对赛车运动的热情不仅渗透在语言中，还体现在陈列室内。
全新GR YARiS可以说是让人惊为天人，如果汽车制造商仅考虑商业性，是绝对不可能制造出这款汽车的。通过丰田的激情和宝马的合作诞生出来的GR Supra也是如此。 丰田还在研究满足下一次勒芒大赛规则的超级赛车。
The benefits of Toyoda’s motorsport passion go beyond words: they’re reflected in the showroom, too. The amazing new GR Yaris is the sort of car that a mass-market firm has no business making. Same for the GR Supra, which took Toyoda’s passion and collaboration with BMW to reach reality. And we haven’t even got to the hypercar Toyota is making to enable its next Le Mans racer. 高性能赛车并不是唯一受益的，最新款YARiS和卡罗拉的开发不仅是为了要卖出更多台，它还满载着丰田致力于创造更优良汽车的坚持。
But it’s not just performance cars that are benefiting: the improvements in the latest Yaris and Corolla reflect a firm striving to make great cars rather than simply sell a lot of them. 赛车运动的精神已经渐渐渗入到整个丰田，当然，它的源头来自这位掌门人。
丰田章男与法拉利一样，用自己的思想改变和塑造着丰田，不仅让丰田汽车在赛车运动中声名远播，还制造出让人怦然心动的量产车。
It reflects a motorsport ethos that’s increasingly being imbued throughout Toyota – and that comes from the top.Essentially, like Ferrari, Toyoda has moulded his firm in his image – and it’s helping Toyota to achieve incredible sporting success and make genuinely exciting road cars.

［报道中所提及的丰田社长的评语］

* 1 “丰田章男对赢得WEC第八站巴林8小时赛的评语（2020年11月15日）”
对小林可梦伟的“附言”。

* 2 “丰田章男对WEC第七站勒芒24小时耐力赛和WRC第五站土耳其拉力赛冠军的评语（2020年9月20日）”
说给在勒芒因赛车故障而无法取得预想成绩的车手的话。

* 3 “丰田章男致辞给在WRC上一起奋战过的朋友们（2019年12月4日）”
说给退出车队的三名选手的话。